Personal Branding · From my video notes
Start the personal brand before it feels comfortable.
The resource list behind my video on going from lawyer to AI builder in public. My route ran law, AI governance consulting, then building Legal Tech Frontier and Anti-Distill in the open. These guides and platforms shaped how I publish.
By Koki · October 2026
Guides and platforms
One platform, one format, weekly. That is the whole system.
Show Your Work! · Austin Kleon
The short book on sharing process instead of self-promotion: share something small every day, teach what you know, stick around.
Free trainingYouTube Creator Academy
Google's training for creators: growing a community, monetization and analytics, taught in short lessons.
Guides · FreeSubstack Writer Resources
Substack's own playbook for writers: positioning a publication, recommendations and Notes. Writing is the lowest-cost format to start with.
NewsletterLenny's Newsletter
Study how a one-person newsletter became a media business. The format lessons transfer to any niche.
Launch · FreeProduct Hunt
Launch each thing you build. A launch page is a public receipt that you ship.
Tool · Free tierGamma
Turn a talk or a thread into a clean deck or page in minutes. Useful when the idea is ready before the design is.